Whenever I go online to find a new website where I can play online fruit machines or traditional table and card favourites like blackjack and roulette, I will never sign up to the first site I come across. I will never just randomly search for a casino site without seeing what the expert reviews have to say first.
It’s the same when I am searching for anything else, such as a new Smart TV or appliance for my house, or looking for the services of a plumber, electrician, locksmith, gas engineer, and so on.
Before buying anything or securing the services offered by certain companies, I will always read the reviews first from reputable sources and try to gain a better insight into that product or service by reading the customer feedback and reviews. However, I always take customer reviews with a pinch of salt.
With that said, I am now going to discuss why reviews are so important these days for the iGaming industry – a common umbrella term used to describe real money betting sites, such as online casinos, poker sites, bingo & lottery websites, and sportsbooks (online bookmakers/sports betting sites).
Why are reviews important to the online betting industry?
Reviews are important for the online betting industry for several reasons. They benefit both players and operators.
For example, operators need positive reviews to strengthen their brand, and people like me who join these sites need reviews to find out if a site we are considering joining will be worth our time.
People are more likely to trust the brand if a site has overwhelmingly positive reviews. I think I’m not alone when I say I would never register an account with a site with bad reviews, and that I would be more than happy to join a site with positive reviews and excellent ratings.
The reviews give me a much better insight into a brand I have been considering joining and usually contain all the important information I could ever want about a site. They save me from having to conduct my own research, although I still carry out a few basic background and security checks.
Reviews also usually contain exclusive bonus offers that can’t be found anywhere else.
Which iGaming review site is known for promoting the safest brands?
Whenever I look for somewhere new to play, I always find myself returning to the same trusted review site I’ve used for many years. The official JohnSlots website always has the latest reviews for the hottest sites, and each review is frequently updated to ensure people like me get the most accurate information.
I know that each site currently featured on this website has been carefully handpicked by its dedicated research team. They would never recommend a rogue site because it just wouldn’t make sense for them to do so.
During the review process, they carry out extensive background checks, in-depth investigations, and analysis, and they put each brand through a rigorous vetting process to ensure the site is safe and worth recommending.
A typical review on this website contains the following important information about specific criteria that I always want to know about, such as:
- Safety and security – you can learn more about the cybersecurity measures used on each site to protect your sensitive data. They also reveal which trusted, third-party, internationally accredited testing agencies monitor the site’s fairness and day-to-day operations.
- Licensing/regulation – the reviews point out exactly which mid to top-tier commission/licensing authority has issued that operator with a license.
- Welcome bonus – they contain plenty of information about the latest welcome bonus (aka sign-up bonus) and any other ongoing promotional offers or loyalty programs that the operator runs.
- Accessibility/compatibility – you can also gauge from the reviews how accessible the site is, whether it can be accessed from web browsers or only from with an app, and which devices (e.g., mobiles, laptops, etc.) can be used to access the casino.
- Customer service/support options – you can also find out from the reviews how friendly and responsive the support is and how easy it is to get in touch with them.
Some of the other things you can also find in the reviews include information about responsible gambling on each site (e.g., which safer gambling tools they provide registered members with), which online payment methods they accept, how quickly they are at processing deposits and withdrawals, which software providers they have online fruit machines and other classic titles from, what the average RTP% payout rates are on that site, and so much more.
Final thoughts
To sum up, reviews are more important than ever, and they help safeguard people like me who want to use the betting services available on today’s safest platforms.
I would suggest taking player feedback and reviews with a pinch of salt and only focusing on what the expert reviews have to say on the industry’s most reputable sites like JohnSlots.
They also have online fruit machine reviews, how-to guides, the latest industry news and updates, expert blogs, and plenty of other useful information for anyone who is looking to play on a site like this for the first time.
